Card Builder
Embeddable micro-stories for brands and publishers
Tell your story in a stack of interactive cards and publish it anywhere with a simple, lovely CMS.
Developed with journalists, loved by users
We made Card builder in cooperation with some of Europe’s leading media companies, to cover a gap between conventional content formats and mobile content consumption patterns. Cards have proven their worth in the field, already showing impressive results for sites such as Zeit Online.
And we’re really happy to report that Card Builder stacks have gotten great reception from end users, too.
Have a look at a few of our favorite examples:
- Who is fighting who in Syria? (German only)
- A Fashion week Dictionary (German only)
- How to limit the damage of alcohol (German only)
«The new cards format for mobile is very popular among our users. Engagement is high, and our reporters and editors are enjoying experimenting with a completely new way of telling stories.»
Super simple content handling
We'll set up a workspace for you in our web-based CMS, where you can easily create, edit and share stacks. You don’t need to install anything, just log in and get to work.
Awaiting your stories
Whether you do editorial, brand or educational work, Card Builder can be tailored to give your content the stage it deserves.
For media
- Quickly use, re-use, and remix cards using a super simple CMS, designed for (and with) editors.
- Transform your storytelling, with cards that put your content’s best facets forward.
- Win your mobile audience with versatile formats that fold in sponsored content naturally.
For brands
- Create fresh, interactive content and reuse it across your properties.
- Benefit from a storytelling format made by leading journalists and their users.
- Win mobile audiences with the right content at the right moment.
For education
- Explain like leading storytellers do using cards-based narratives.
- Craft quizzes and other playful tools that help your users learn.
- Meet your learners right where they are — on their mobile devices.
What you’ll love about Card Builder
Serious versatility
- Juggle videos, photos, quotes and cat gifs; consider it your Swiss Army Knife of storytelling.
- Shake it up with multiple card themes for each card.
- Go bespoke: let us adapt the card themes especially for your brand.
Narrative freedom
- Build your story with specially-made card types for video, quotes, and more.
- Arrange card stacks as you like: keep it short and sweet or dive into the details.
- Leave your story (or presentation/recipe/brief) linear, or let your users choose their own path.
- Never leave the users hanging – it’s super simple to chain related card stacks.
Deadline ready
- Put it all together in a snap with a simple CMS.
- We’ll serve the card stacks for you, so you can simply embed them on your website.
- Designed mobile-first, but works beautifully on desktop.